Two founders, one studio, zero compromise on quality.

IN TREND was born from a simple question: why do Bulgarian brands, with strong products and ambitious people behind them, look cheaper than they are? The answer was not in the products. It was in the way they were presented.

Ilina Dimitrova — creative director. She sees what a brand needs to look like before the client has articulated it themselves. Specialises in brand strategy, visual identity, and creative direction.

Teodora Karaslavova — marketing strategist. She understands how people make decisions, what stops them, and what moves them. Specialises in advertising, website development, and growth systems.

Together we do something that is hard to do alone: we connect the beautiful with the effective.

• The two of us are in every project — from the first conversation to the last detail. No account managers, no handoffs between departments.
• We do not do template marketing. Every strategy begins with understanding the business, the audience, and the competition.
• We work with few clients at a time — deliberately. We prefer depth over breadth.

IN TREND is for founders who want their brand to look world-class — without sacrificing strategy for aesthetics or the other way around.