No idea what to post? Here are 30, sorted by goal

• A common mistake your clients make — and how to avoid it.
• A question you ask every new client — and why it matters.
• The myth in your industry that people still believe.
• An explanation of a term or process that confuses your clients.
• A trend in your sector with your own take on it.
• Three things you learned this year.
• What your work process looks like from the inside.

• A client testimonial with a story — what the problem was and what the result is.
• A before and after on a project with a short explanation.
• The number you are proud of — clients, projects, years.
• The story of a project that did not go well and what you learned.
• A photo or video from a real client meeting or work session (with permission).
• A question you have answered ten times this week.
• What you do differently from the standard in your field.
• A response to a criticism or an honest question.

• A two-option question: do you do X or Y?
• An open poll: what is hardest for you about [topic]?
• Show your workspace or tool and ask about theirs.
• Complete the sentence: Marketing is... / Good design is...
• A photo from an event or situation with your comment.
• Sharing a favourite book, podcast, or tool with an explanation of why.
• A personal lesson connected to business.
• Something you would do differently from the very beginning.

• A situation from last month — what the client problem was, what you did.
• A service with an explanation of who it is right for — and who it is not.
• An answer to the most common hesitation before hiring you.
• What working with you looks like — step by step.
• A result in numbers — no client logo, just the data.
• Limited availability or a new offer with context for why now.
• An invitation to a conversation with no pressure: if you recognise yourself, we can talk.

The best advertising looks like useful information. The difference is in the intention.