From zero to online presence in 90 days — here is what we did
The client came to us with: a strong product, happy clients from word-of-mouth referrals, zero online presence, and the question that opens almost every conversation — where do I start?
Three months later they had a working website, a completed Google Business Profile, a consistent Instagram presence, and the first inquiries from people who had never heard of them before. Here is the order we followed.
The right order matters more than the speed. Build the foundation before you step on the gas.
Ilina Dimitrova
Founder & Creative Director, IN TREND
In brief
In 90 days we built a complete online presence from zero: brand identity, website, Google Business Profile, Instagram profile, and the first 12 posts. The order matters — strategy, visual identity, website, social media.
The starting point — what existed
- A product with clear value and a defined target audience.
- A base of happy clients from personal referrals, but no documented results.
- Zero social media profiles.
- No website, no Google Business Profile, no email communication.
- A budget for three months of work — not large, but with clear priorities.
Month 1 — The foundation
- Strategic conversation: we defined exactly who the product is for, what their main fear before buying is, and what makes it different from competitors.
- Visual identity: logo, colour palette, typography. Not perfect — sufficient for consistency.
- Google Business Profile: set up, verified, completed with description and photos.
- One-page website: who we are, what we do, who it is for, and one contact button. Nothing more.
Month 2 — Content and visibility
- Instagram profile: 9 launch posts for visual consistency, then 3 times a week.
- Content mix: behind the scenes, educational posts, first client testimonials.
- Two blog articles targeting keywords that answer real audience questions.
- Collecting reviews from existing clients on Google and Instagram.
Month 3 — The system and the results
- Content calendar for the next 3 months — scheduled in Meta Business Suite.
- Expanded website: Services page, About page, 3 blog articles.
- First inquiries from Google — not from ads, from organic search.
- Two new clients from Instagram — strangers who found the profile on their own.
Those three months were not magic. They were a system: foundation, content, consistency. In exactly that order.
About the author
Ilina Dimitrova
Founder & Creative Director, IN TREND
Ilina Dimitrova is Founder & Creative Director of IN TREND (intrend.studio) — an AI-native creative studio in Bulgaria. She specialises in brand strategy, visual identity, founder personal branding, positioning, and intentional content marketing. Co-founder of IN TREND alongside Teodora Karaslavova.