About
About IN TREND
IN TREND is an AI-native creative studio for brands that refuse to look average. We combine AI workflows, human creative direction, and brand strategy to build visual identities, websites, and campaigns that earn trust, desire, and recognition.
Ilina Dimitrova and Teodora Karaslavova.
IN TREND was founded by Ilina Dimitrova and Teodora Karaslavova — two marketing and web specialists from Bulgaria, working with brands across Bulgaria and Europe.
Ilina Dimitrova
Founder & Creative Director
Ilina Dimitrova is the Founder & Creative Director of IN TREND. She leads visual identity, brand strategy, and creative direction across every project. Specialises in brand positioning, visual storytelling, and building brands that are recognisable from the very first frame.
Teodora Karaslavova
Co-founder & Marketing Strategist
Teodora Karaslavova is the Co-founder & Marketing Strategist of IN TREND. She leads digital marketing, advertising campaigns, website development, and online growth for client brands. Specialises in Meta ads, Google Business Profile, and systems for building online presence.
Taste is the strategy.
Tools are commodities. Judgment is not. We obsess over the details that make a brand feel inevitable.
Speed is leverage.
AI-native workflows let us move at the pace of culture without compromising on craft.
Premium is a system.
Looking world-class is not one beautiful asset — it is a coherent world across every touchpoint.
Honesty builds trust.
No invented metrics, no borrowed logos. We earn belief with clarity, concepts, and work that holds up.
AI-native. Human-directed.
AI accelerates production — but it does not replace taste, brand strategy, judgment, or creative direction. Every visual, website, and campaign at IN TREND passes through human-led creative direction.
Two perspectives. One rhythm. We are not newcomers to AI prompts — senior specialists in digital and creative craft, with advanced training and repeated participation in National Olympiads in Information Technology since school. We build brand worlds where technical depth meets creative direction: machines accelerate; human instinct sets direction, taste, and intent.
Ready for your brand to look as premium as it truly is?
Tell us where your brand stands today. We will show you what world-class brand strategy, design, and growth could look like.